I've never considered the strength of RuneScape as one that appeals greatly to individualised players. It's true strength should be its appeal to multiple kinds of players, be it skillers who enjoy peaceful training, combat-oriented ones who are almost always camping at a boss area, PKers and their bloodthirsty lust, questers, minigamers, or pretty much any niche you can name. The fact that RuneScape rotates its update for different groups of players may not appeal to every single player for each update, but always result in everyone having something to do in the game.
Clans deserve some form of update to help their in-game establishment as much as any other player who wants a new quest or a new boss monster, and what could be a better time than now? You have a few years worth of game content already added to entertain the majority of the players, and clans have proven themselves to be an undying breed in RuneScape. When Jagex held the inter-clan competition, I thought it was a pretty good attempt, but silly at the same to declare a clan the winner without some form of achievement to show in-game. Suggestions by the article would solve the problem, such as a clan hall to display in-game trophies, and more customisable clan ranking system.
Now I feel we are beginning to reach a more acceptable understanding.
I agree that the winning clan from the Jagex Cup should have been awarded some kind of unique reward for all participants, as long as it didn't hand them an unfair advantage for future competitions or boss hunts etc. I like the idea that a clan-friendly update should come soon, it is the nature of that update which I am slightly more wary of. I would not wish to see the vast solo player base disadvantaged just because I and a substantial number of other clan members happen to be part of a clan. That would seem counterproductive as a means to draw the community together, as it would simply exacerbate the divided loyalties of clan+solo players.
I'd be interested to know exactly how a clan hall would work? If the suggestions are good enough you never know who might see them and take note. I'd certainly be willing to post SENSIBLE suggestions around some of the private forums I'm on to get them recommended on HLF etc. By sensible I am referring to suggestions that would enhance the clan experience rather than just giving clan members a nice one-up against solo players.