I wish their marketing team was more adept at timing this with a front-page news-post and a forum thread. People easily saw the different subscription tiers on the Subscription Page, as well as in the in-game Chat Box, before a forum thread or post could clarify how long the plans would last (i.e. is it just a Holiday special?), why they are calling it a "Premier Club", and so forth.
What bothers me though is that, especially after reading through this thread, some of these deals are excellent, if not solid - even the Bronze tier one, considering that an outfit on SGS can sell for 260-1K+ RuneCoin, is good. The RuneScape community has always been very reactionary and this easily could have been much better timed. It would be awful if good membership deals were dragged into a microtransaction debate before they are even properly "launched." I mean, earlier today Mod Mark was on Reddit doing an AMA; their CM team has never been stronger (they're on Twitter, Facebook, YouTube - I wouldn't be surprised if they popped up on Pinterest quicker than you can say "Penguin").
At the very least, it'll only be half a day before we see these announcements (I hope).
(An aside: Isn't it unbelievable that <12 hours, [insert social media spiel], is enough time to generate a marketing snafu? I remember when the Official Forums had an entire month to properly pickle a BTS, now we sort of pre-empt even the announcements.