Maybe in a sense of their attitude. Before, they brought up updates and that was it. Now, they organise events, give prizes and make contests. While some things are good, I think they have adopted the typical commercial attitude of "We are great, buy us" that makes me think they have jumped the shark. Before, they just did what they had to do. Now they put everything as it was perfect and pink. Not sure if I made my point, but that is it.