The players falling for it are the new or young players. They are less or unexperienced and do not know where exactly the line is where wilderness begins. You can argue that there are signs and a pop up screen. However the pop up screen pops up befor wildy and you can walk past it for quite a while befor actualy going into wildernes (edgeville bank to the bridge by example) However once you passed this sign, the sign wont pop up anymore when you actualy go into wildy. WHAT TO DO: make it so that one can sees with one look on the screen where wildy starts and what square is wildy and what one isnt. For all I care they draw a big line on the ground. Then they need to make the warning message pop up the moment you actualy are about to cross the line of wilderness and that pop up should stop all actions. including trades, following, running, walking, every movement should be stopped by this. If they fix all that, then I would have less problems with it, because you actualy tried to warn people that that is a dangerous area. It does not of course say anything about the ethic of trying to lure people. What do you do when you lure? You make a plan how you can deceive some one and persuade some one to go to an area where he is vulnarable. To gain his trust you lie and deceive, you hide the trap, you fool the player only to gain as much of his items as possible. Jagex says it is not in the spirit of the game. It sounds like "you should be nice to eachother. And if you are not nice to eachother ... then.... I will stand here and watch you not being nice!!" It would bug me less if the lurers would actualy target more experienced players, but they target new unexperienced and youg players. It comes very close to bullying, picking on the little one. Why don't they try it with some one of their own "size"? I would ave thought it would be jagex role to protect the new player from this, but instead they clearly send the message that they do not care.