I dont want to burst the Jagex bubble but the Sunday Times have valued the company on the basis that it is a publicly traded company, which of course Jagex is not. Jagex is a Private company and as such a more reasonable value of the company is about ̢̮â¬Å¡Ãâã9M. The profits quoted by the Sunday Times of ̢̮â¬Å¡Ãâã2.7M are in relation to the year ended 31 March 2005 and represent a substantial increase in profitability in the first year following the release of RS2. The profits for the year ended 31 March 2006 will be audited in due course by their BIG Firm Accountants and I suspect their profits will have increased to around ̢̮â¬Å¡Ãâã4.5M as a result of both increases in subscribers and increases in advertising revenues. The fact that the accounts of what is a relatively small company are audited by one of the top 5 Accountancy firms in the world is a sure fire sign that their long term strategy is to take the company public, at which time the value of their company will increase to become more in line with the Sunday Times valuation.