im not telling you anything about marketing im telling u that his design dosnt have to represent you, perfection can only be obained when well quiet frankly its perfect, after its perfect it represents everyone. and yes... if he is selling himself and his services, well then thats a product right...? :roll:. Art has never been perfect, but in most graphic art it has become perfect becuase 2+2 has and always will = 4. Computers come down to math... isnt that what this topic is about? him making a good logo (the 2) and good product (the 2) and the result, the achieved look (4)??? if not and its about him representing his custumer well then it dosnt represent him. In real life the custumer is always right and the employee has to cope, but in art its about the artist...