Jagex is pulling out all the stops to get people to become members right now. Theres a banner ad currently running on the F2P side - they are running a sale on PayBySMS memberships right now @ $6.99. If my memory is correct, thats usually $9.99 - quite a sale going on. Yes, it's quite interesting. I'm soon going to try fish out some financial data/members statistics and see if I can make a blog on that (cheap advertising alert: Blog is http://rsvote.wordpress.com) though I have other blogs I plan to write first, after I sort out more pressing matters. P.S. Thanks for pointing that out to me, do you happen to have a screenshot? This gets me wondering. Why is Jagex so desperate for money? Subscriptions have been declining for quite a while now. What forced them to use all their cards at once? I mean, trade limits removed, wildy coming back, massive sale, lottery... This kind of thing is unprecedented. It isn't quite all their cards at once; Dungeoneering stank of trying to bring people back through friendship groups and trying to break into a new market. They have actually been trying very hard to retain their position for awhile. However, I think this large scale salvage mission is probably the best plan they have; if they was to do it gradually, no one would hear of it so they need chaos and a big fuss being made over it to reach out to their lost players. Controversy is a real attention grabber.