Well, I got this school assignment for Design, which was to create a full corporate design package for one of the 3 specified companies.

 

I chose Stedelijk Museum Nieuwe Kunst (City Museum for New Art, something like that).

 

 

 

We started out with a lot of sketching, a bit too much of you ask me, but meh.

 

The teacherdude picked out this logo, to work on. Only the SM part of it, he suggested I dropped the nk part of this one.

 

 

 

 

And so I started refining that logo. Experimented with the shape, style, negative space, as you can see here:

 

 

 

 

 

 

Eventually, I inverted the shape of the SM, so instead of SM in colour the stuff around it was coloured. I went on refining the new shape I had, into something a bit more abstract.

 

 

 

 

Eventually, this lead to the following logo:

 

 

If you know the process, you could see the S and M in there, but that's not really the point.

 

 

 

This abstract shape fit's the whole minimalism thing going on with alot of new art.

 

My teached also mentioned it had some 3d-hints in it. I never intended to do that, but okay, whatever scores me more points xD

 

The left part is like flat on the ground, while the right part is elavated a bit.

 

 

 

 

 

Soooo, that's the logo and the story behind it.

 

I took this logo, converted it to outlines, and went from there to create some extra thingies to use on the rest of the design elements.

 

 

 

As you can check out here:

 

(Large image)

 

http://soul-burger.net/art/corporate/huisstijl.png

 

 

 

 

 

 

 

And then there is the flash animation of the logo.

 

Which you can check out over heeeere:

 

http://soul-burger.net/flashpagina.html

 

 

 

 

 

 

 

Just wanted to share this with y'all. Thanks for checking it out.

 

 

 

Recieved and 8.5 out of 10 for this btw.

How is the school called where you have to do design this?

 

(Nijmegen? Arnhem? Groningen? Amsterdam?)

 

 

 

The finished piece is very good, I cant discover the 'M' though.

Eindhoven. Ict Media Design is what it's called.

 

 

 

 

 

And yeah, the M is rather hard to see, but as I mentioned, it is not supposed to be recognisable as SM.

 

Hmm.. The minimalist thing is great but it makes the logo a bit hard to understand, I think if you added a few more lines of the S and M in places it would make it easier to read.. But then again you said that it wasn't supposed to be a SM thingy.. -.-

 

 

 

Overall, it's seven kittens out of ten(7/10)

 

I've never been much of a fan of abstract art though..

Eindhoven. Ict Media Design is what it's called.

 

 

 

Eindhoven isnt far from where I live, so it could be that Ill go to the same school as you, after I finished my exams :)

 

Im still doubting though, so nothing is sure yet.

I really like the outcome of the design. There's just 1 thing i noticed that is wrong: with the business card you have 2 the same side's but with other text on it :P

That's not something thats wrong, it's just how this business card works :P

 

You have to flip it over to read the backside. When you have this in your hand, it's just a natural reaction to flip it over from tip to bottom, not from left to right. You'd have to see it in a real situation.

 

 

 

But thanks for noticing :P