First of all, I don't think one could really compare a company like EA or Bungie with Jagex as the offered products are completely different. However when you do compare the companies, wouldn't you agree that receiving a bonus for pre-ordering one of their upcomming games is just like the MLP? For a pre-order you often pay the full price, while when you would wait a week after a game comes out you can often already get the game for at least 5-10 bucks cheaper, but therefore also "less loyal". Anyways, I personally think that Jagex is rewarding people in a maybe a little bit unoriginal manner, but nevertheless tons of poeple are satisfied with the program.