A long time ago, they had this shaving cream called "Burma-Shave" that, as part of an ad campaign, put up catchy slogan on highway billboards. Such as: "Don't take a curve at sixty per, We'd hate to lose a customer! (Burma-Shave)" So, they had one that got them into trouble. It was something like: "Collect ten-thousand half-pound jars And we'll send you on a trip to Mars! (Burma-Shave)" So one guy actually collected the jars and demanded to collect the prize. The company freaked out, but ended up sending him on a trip ot Moers, Germany (pronounced like Mars). So they offered space, but couldn't deliver. ^^;