Well...I have owned both an iPod nano and Creative so...I prefer the iPod...I found the sound quality better and on the creative it's too touch sensitive for my liking...the click wheel design is much nicer feeling. I guess it just depends on who's buying the product...someone who doesnt want to pay iPod price will reach for the Creative (or if you think bill Gates is a crook :twisted: ). I still love my iPod over my Creative (which doesnt get used by me much at all anymore). So I think that the iPod is the better buy in the end... 8)