Great work with the articles this week, as always. :) I think that the major problem with these loyalty rewards is a lot more than what was mentioned. Comparing the game to the past, these type of offers were never even conceived. This previous mindset contrasts what is currently looking like a sinking ship. Now, the ship is obviously not sinked yet, but it certainly seems this way now that the amount of marketing involved is becoming almost too noticable (ah, found words that work a lot nicer!). What I liked about Runescape is that it was different from a lot of other online games. For example, on the main page you weren't bombarded with advertisement after advertisement to buy the premium version of the game, or having advertisements every other month about an exclusive item you can buy. It was just a free game that once people progressed far enough, they can expand their gaming experience further by buying the expansion. Yeah, the rewards are extra and aren't really game changing, but if someone wanted to buy them, they often compensate for more than a year's worth of membership. Because of this, they really have a monetary value themselves since all that extra membership is, in a sense, useless, unless you stop buying the rewards. Ignoring the fact I wouldn't want to buy them in the first place, this really is one of the main reasons why I wouldn't buy any of the rewards; it's just not convenient enough. Another issue is the availability of the rewards. The current offer is a lot better because it involves credit card and Paypal transfers, however, what about the other payment methods? They should reach over all payment methods and maybe they'll receive more people willing to buy these items instead. Cards aren't available in all countries, and a lot of younger players can't use credit card or Paypal payments. Yes, they can ask their parents, but there isn't really any harm in opening up the payment methods available. It can only work positively in terms of revenue. Overall, great article with a unique mindset. I can't say I disagree with you completely because that is a mindset that some players adhere to. In terms of the other articles, again, great work. I always love reading extra fictional pieces, even when I'm already reading quite a few novels myself. (I've been a bit of a bookworm lately. :P)