In my opinion, the Axe(which smells horrible, anyways) commercials are much worse. For example, the most recent one I've seen has several women walking around with imprints of various items around. The last one has a no smoking sign on a woman's back as she walks out of an airplane bathroom, and a guy walks out after her sheeplessly. It then says, "It could happen anywhere". That is far more provocative than Paris Hilton(who is unattractive and only receives attention for being an idiot anyways) dancing around and washing a car. If she thinks she's hot, let her try to be. Also, a covered up woman will ALWAYS be more attractive than one who walks around half naked in public. It's just how my mind works.