They did something similar before with the mechanical bull commercial, though the woman had more clothing than Paris does. I think it's inappropriate, and I imagine Hardee's/Carl Jr's will find this out the hard way, but I think it's being blown a bit out of proportion seeing as it's Paris Hilton. I think I'm more disturbed by some of those Tag/Axe/whatever it was commercial where they say "It's how dirty boys get clean." I only mind them when they're on during the day though. These things belong on cable at midnight (i.e. the target audience :P )