Its especially ironic since he's been pretty useless as a player for atleast 18 months. His sole purpose at Real Madrid has been to take free kicks (of which he hasnt scored one in a while) and to take corners. As a footballer he is over. If Sven had the guts to play Lennon instead of Beckham at the world cup I feel their chance of winning would have been greater. As a brand name he will make money but he has no worth on the pitch. To me this has become the biggest promotional deal in football history, it will help promote the MLS abroad as well as Beckham as a worldwide brand name. Well Beckham's other use was to raise money selling real madrid merchendise. Real fans bought 600,000 pounds worth of number 23 beckham shirts on his first day there :shock: i love to watch soccer on tv but since i live in australia i have to wake up at 3a.m to watch it