Uh, what? If anything, long time subscribers should be getting a little bit of a decrease, not an increase. Fair enough, after looking into it a bit more I suppose there is justification for a price increase, such as inflation. Although, reading your post has made me realise the value for my dollar is seriously lacking.. Between there being no Netflix in Canada, useless avatars, me not owning a zune, and other applications that can be accessible online... Anyway, thanks. They're also coming out with ESPN3 streaming sometime in the future. Oh also, you don't have to have a Zune to use Zune Marketplace. You can rent and watch movies, watch movie trailers, and download all other sorts of things. Just saying.