I'd go so far as to say that there is not even any real depth to such perceptions as "good" and "bad" - be it a person or their actions -, simply because they are such vague terms. Interpretations of good and bad vary from person to person, and continually change over time. Something that would have been acceptable just a few centuries ago, e.g. owning slaves, is thought of as 'bad' today not because it categorically is, but because the general consensus in our society says that it is. Good and bad are very loose terms, and there is no such thing as a good or bad person or even a good or bad act. There is some form of perception even if it requires a general consensus. Sure it does change, but there are reasons why laws and social implications exist. If they face those consequences, then it becomes something that is generally thought as bad. I guess what I'm trying to say is that even though good and bad are fairly loose terms, it is recognized in some form or another. If there weren't any good or bad, then laws or social sanctions wouldn't exist. However, you can say that it would be more so "bad towards..." or "good towards..." than being bad or good in general. Those things that are prized or take priority tend to be more important than other things. (eg. society over personal gain)