Make the start interesting to get people hooked, most i get bored within say 10-20 seconds and turn it off. What I mean is, the staff will probably judge it by the first say, 20 seconds if it's not good, onto the next one. I've watched them all so far, from my perspective only 2 so far with enough quality, although we're waiting for the big guns to come out, Excl, Den, and other video makers that are good without adding more filters or effects than George Lucas. I think we'll see some unknowns that impress though.