Based on what you've said and my own observations, Jagex isn't dying but one of their products, Runescape certainly is. While their profits have soared greatly, this is due to weekly SoF and Solomon promotions (I'm a sucker for promotions, have spent a few hundred € over the past year) - not the number of membership players there are. Worlds that were popular two or three years ago are struggling to survive, they cut down a portion of the worlds recently as a result. I do miss what it was a few years ago, seeing so many familiar faces on a daily basis (Remember w99?), but now standing in popular worlds like 24 you're met with a small handful of people.. Nothing like even just a year ago. It sucks. I don't want it to, but it does.