I'm still f2p at the moment, but I'm using the oportunity to stock up. I have enough wet clay to get to lvl 19 by building fireplaces, and I am cutting oak trees ready to get to lvl 50. all in all I expect to spend around 500k. This isn't ruining the merchants - its ruining the average player. Merchants can earn the money easily. I, with average stats, and about 1Mil in funds, will feel a big dent when I do it. But it will be fun, and free ingredients from the kitchen sounds good!