when the ppl get sick of this game, itll end. Thats what happened to the pokemon games: lots of people quiting and why would u want to make an ultimate team if there is nobody to fight with? well the difference is that this is an ONLINE GAME. so people who enjoy the game will always we able to meet. in a few years the game will update, i think, just like rsc - rs2, making the game mutch more enjoyable. this game is gonna last for allot of years. :P