It's just not 'Bond'. That's of no fault of Craig, but the way the franchise is going. It started with 'Die another day' (which made me want to die that day) and certainly looks to be continuing. The whole concept of Bond was that he had massive charisma, and would perform some of the most gruesome tasks with swagger and humour, forever holding up a fake modesty. Now? Christ, all that Bond is now is a white xXx. I can understand the idea of 'updating' or contemporising Bond to ensure his survival, but this is way too much. (From the little I've seen through trailers, previews etc. - I could, and hope I am, be wrong when I see the film)