It's clear Avatar is primarily about the SFX (especially looking at the way it was marketed). The story is laughable, especially compared to Camerons previous work. Yeah, thats marketing.. Their job is to get as may people into the theater as they can. They don't care about the story they just want to make sure that enough tickets are sold that film will make enough money so everyone comes home with money in their pockets. So of course they're going to focus on the 3D aspect of the film, who wouldn't? It's hot and If I'm not mistaken every 3D movie that has been released since has been a hit in the box office despite reviews. From that quote you pulled, it only shows that Cameron cared so much about his story (keyword) and his vision that he was willing to wait for the technology to catch up with it. He didn't just write any old story for the technology he wrote a story and then created the necessary technology so he could tell his story the way he envisioned it. If you really believe that Avatar is all about the special effects you really need to go and listen to every interview James Cameron made about avatar because they will prove you wrong.