I'm a huge transformers fan. Hell I've been working on a large majority of the original voice cast's autograph. But this will not work for many reasons. Transformers fans are Anal. there was a 98 page thread on a transformer forum about starscreams movie transformation being different than the cartoon - sure the movie was a success (I am working on the casts autographs of that too) - but diehard fans nitpicked it to death. Which universe do you do? G1 with the dinobots and insecticons or the movie universe that tends to rely on hot women and explosions, explosions explosions? The former was ruled out because movie audiances (mass lemmings) wouldn't buy dinosaur robots - and the later would require sex and graphics - two things that Jagex has been unable to do. Star Trek online had a huge licensee - certainly bigger than transformers. It blundered. Star Wars (one of hasbro's bigger sellers than transformer) flopped at galaxies. Conan has movies, comics and action figures - and also flopped. The game will need LOTS of voice acting and not random Jagex people in a studio. If Peter Cullen doesn't voice Prime, it's a failure. (Okay, Maybe Neil Kaplan) If Adler doesn't do star scream - it's a failure - if Weaving/Welker don't touch megatron - it will be odd. , it will need detailed intricate cutscenes - it will need a cohesive plot and questlines resolved (runescape sure as hell can't do that). Hasbro is also very controlling - it's well documented online where they required certain things to stay the same for the movies, essentially the creative control enjoyed with runescape will be very limited here. Secondly you will have combat. Let's take a look at devastator in the G1 Cartoon - he was defeated by the dinobots multiple times before brutally killing them in the movie. In the movie he was a blundering idiot with no real power (compared to his cartoon) - Which one do you use? War for cybertron was well designed, but both wii games failed hard. And i'd like to think Activision is slightly more successful than Jagex Who will play? Transformer toy colelctors are a deep pocketed group of old men - don't tell me kids buy the toys as Transformers Animated was a retail flop toy wise and clearenced out (I picked up the entire line almost at retail for 50-80% on markdowns - Hell I bought the StarScream for $4 - he was originally $25.) Transformers classics sell to adults - and most of them are the same guys who have posted in the same communities for years. I don't see them as avid MMO players. Very few of the toy collectors I know are (and I'm an avid user at other toy forums). Then you have the people who made the movies a hit - small kids and teens who either have parents buy them toys and won't be over 12 to play and teens who have Wow and other MMO's I call a flop.