Allright, in a few days time ill make an article discrediting everything that was said. Your argument about the previous membership is valid, but only partially, JaGEx chose to measure loyalty from a set point in time, which is the release of the loyalty rewards system, unfair? not really, they did provide arguments to why it was done so later, - they had some technical difficulties (i remember coming across a thread about it in RSOF, didn't read much into it, but ill search for it), and the main reason was that the ammount of people which would have very unproportionally more points is much lower than those who would have FAR less than them, which would lead to similiar ranting as yours, but reversed, and larger in several orders of magnitude. And of course lets not forget JaGEx is a company, which needs to make money, so they want to release the program with everyone starting equal so the rewards would take longer to get, thus encouraging more people to (hopefully) remain subscribed longer Somehow you seem to disregard the fact that they are actually making RuneScape, the game we play, if they're getting more money, we should be happy, not anything else. Also, you don't have to remain subscibed to get the rewards, you can subscribe one month at a time, and still get points, albeit alot lower then you would get when many months in advance, (hence the term "loyalty"). Getting the top armour in game would take months upon months for an average player, if not years. I see no diffirence between this and waiting those months (even if you subsribe one month at a time, only when you play). Actually it's even better, it's free stuff you get for doing nothing. Alright, I'll await that article. Be sure to submit it as a Letter to the Editor as opposed to a guest article because it's replying directly to an article. The set point in time is fine and good, but the thing is actual loyalty can't just me measured from a set point in time. If they were rewarding for actual loyalty, I would have 917k more loyalty reward points than what I was given this week. They aren't rewarding for loyalty at all, or I would have those points. From what I pulled out of your post, you're assuming that everyone is in a similar situation to players like us with perpetual membership. That's not the case at all... I'm assuming you're familiar with what is known as the "summer crash" when many dump their P2P items before going F2P for 9 months at the end of summer. This obviously signifies that a good portion of players are only subscribed during the summer months when they are available to play. These three consecutive months will earn a dismal 8,500 points per year because according to Jagex, "Should you leave it for over 30 days, you will go right back to the start." If anyone wants to take advantage of these rewards and doesn't want to wait 10 years, they have to stay subscribed for 9 inactive months where they spend $45+ to do absolutely nothing with it. This also goes along with how Jagex runs bonus XP weekends. Instead of hosting ones during December and July when most are available to play, they host them in March and September to make people pay 30 days of membership for 3 days. Or how about Christmas of 2006 and 2010 when they had members only rewards? Jagex is essentially trying to get you to pay for not playing. From a business standpoint, it's brilliant, but from a PR standpoint, it's absolutely terrible. It's shady marketing at best and I don't approve of it at all. Having more money doesn't mean a whole lot anyway. I would say that Jagex could use the money to hire more people to ban bots, but with this rollback BS, they probably just want $ from the bots too. Having more money here isn't improving the game - it's making it worse (inb4bots lower prices). The P2P game should be inherently entertaining enough in and of itself to draw members to its content. Not some points 12 days out of the year, bonus xp 6 days out of the year, and holiday events 4 days out of the year. This isn't pay-to-play anymore. It's pay-for-365-days-and-play-for-a-third-of-that. Sounds legit. Instead of wasting dev time on garbage like this for artificially inflated membership numbers like this, they could be working on the Eastern Lands, the ROTM quest line, or even Prifddinas, which we have been waiting over 5 years for. This would actually improve the game instead of giving someone the ability to use a a hand shake emote (which doesn't even look like a hand shake...) or a barely useful aura (and how could I forget the extremely useful recolors and outfits + the totally unannoying titles). RuneScape will never be looked upon as a respectable game by video game critics or anyone else if they continue crap like this. Just look what happened with Team Fortress 2 - it was an extremely popular game amongst the PC gamers until Valve started selling hats in the game (for real cash), which didn't quite collapse their player base, but certainly diminished it enough to have them release it for free on Steam. Strategies like this have failed in the past. They will certainly generate much temporary revenue, but will ultimately decline due to a lack of continuous substantial content (which is what I'm subbed for). If Jagex doesn't stop with these semi-microtransactions, so too will the enjoyment of the players fall into a dismal abyss of non existence. @strilmus Bungie is done with Halo other than tracking stats after the 7th of July (Bungie Day). That is a goodbye gift to their fans, not some quick marketing gimmick. If you only subscribe 3 out of 12 months, that doesn't scream "I'm a loyal costumer". I also fail to see how this MLP relates to content being developed, because AFAIK, they have more than 1 person working on the game. That is all.