The only thing about it being Apple is, as with many things, you end up paying for the brand. I'm not saying that Apple doesn't usually put out a better product than others for the prices that they charge, that usually isn't the thing but people are just so hooked on the Apple brand for some reason. Personally, if I was to get a tablet I wouldn't get an Apple mainly for the fact that I've recently discovered some of the joys of modification among other things and from most of the things I've read, Apple products keep all parts, pieces, files, and chips locked up tighter than a chest full of 100 carat diamonds in Fort Knox...