They can give back by viewing the ads that Jagex put there, and I don't imagine many F2P don't pay because they want to spite Jagex. Maybe they don't have access to ways to pay, maybe they can't afford it. I do think that if Jagex are going to keep spouting that they have the world's largest F2P game, they need to treat F2P with a bit of respect. I doubt the majority of F2P actively view ads to support Jagex, and I don't really consider that support when they aren't giving them anything themselves. If they can't afford to pay less than a fiver a month then they should be grateful for what they have anyway, most countries in the world have access to many alternative payments other than credit or visa cards so that is a bit of a non-issue. Jagex has given a hell of a lot of people a free game with over a thousand of hours of content, that's pretty generous enough don't you think? What if Jagex spontaneously cancelled their membership - which was on a credit card and just renewed itself every month -, but charged them for another two months on the back of that until they made a complaint? That's why I'm F2P and, as a player of over five years, I feel I still deserve a Veteran and Classic Cape. Well there are inevitably going to be players like yourself that are different from the average F2Per that haven't contributed to the game and would 'deserve' the capes, but at the end of the day Jagex can't really cherry pick who gets them and who doesn't because it would only cause more complaints.