Who Realy Pays For Runescape?

[blackrazor]

If Google makes no profit, then where did it find 1.65 BILLION to pay for UTube? Loose change under the sofa, perhaps? (I wish I had that sofa.) Perhaps a bank loaned an "unprofitable" company the cash? (I wish I had that bank.) And what makes UTube worth 1.65B, if not for the banner serving revenue that it can generate?

 

 

 

 

 

 

 

Ads are huge. Notice that most TV is NOT pay for view. Ads pay for all the expensive programming you watch. Some actors get paid 1 Million per episode. That's multiplied by the number of actors (granted only a few get that), the sets, the special effects, etc. etc. Commercials pay for it all. Ad revenue is very powerful, if properly harnessed. Do not underestimate the power of ads.

 

 

 

 

 

 

 

I'm not saying that Jagex uses ad revenue to its full potential. They probably don't, in fact. But they should. They really really should. And it's their fault if they don't. It certainly isn't the fault of free players, and we need to stop apologizing for that.

[jaskkes]

Banner advertisement is not expensive at all to advertise your stuff. If it was you would actually very effective and expensive you would have proper brands etc advertising this way. (anyone say coca cola)

 

 

 

 

 

 

 

Coca cola doesn't really need much advertising. Nearly everyone in the world knows what it is :P

[Bombing_7000]

I think is both, eventhough advertising is a lot of money but membership is the main key.. There around 55 worlds,world 2,6,9 is around 3k. and average 600 per world, so is 34,200 members

 

 

 

 

 

 

 

34,2000

 

 

 

X $5

 

 

 

--------

 

 

 

171,000/ per month

 

 

 

 

 

 

 

 

 

 

 

And Advertising is just a small sum out of that, but memebrship is the whole point of Jagex getting paid. We can't say "F2P is useless nor P2P is uselsss", without one another the other group will get nothing done. F2P cut wood then sell for P2P, then P2P get fletching level. Without P2P, F2P won't be wearing all this fancy treasure trail items, nor member runes (cosmic, chaos, nature, and etc..). So we cna't ever say "P2P pay Jagex so their more important to the game than F2P."

 

 

 

 

 

 

 

~BOMB

[Guest Armagedon46disabled]

Before it even starts let me do some explaining:

 

 

 

1. Members should be entitled to better weapons, armor, etc.

 

 

 

2. Members should be entitled to new quests and a larger map

 

 

 

3. This is not an original idea, I have seen it on a few posts.

 

 

 

 

 

 

 

You hear it on both sides; F2P shouldn't get anything because they don't pay, members should get it all because we pay $5.00 a month. Members do pay 5.00 a month and you should be entitled to more privliges because you do spend your hard earned cash on the game and we F2P only have to suffer through advertisements. I used to be a member, don't play often enough to justify the money now, but I have seen both sides of it and there is one thing that I think not many of us understand.

 

 

 

 

 

 

 

Members DO NOT pay for the whole game for us F2P to enjoy, as a matter of fact, it is the other way around. We F2P'ers pay for the game for members by advertisements. Much more money is made daily or monthly from marketing than the five bucks Jagex earns from its members. Thats it, there cannot be an argument for the other side. Millions are made daily on the internet just by ad placement, not by membership. Granted, Jagex makes a pretty penny from memberships because of the size of the group, but that is nothing compared to the money the company brings in from advertising.

 

 

 

 

 

 

 

Prove me wrong.

ummm no moneys outta ur pocket, u pay nothing f2p is a like a trial, dont be poor get 5 bucks

[hipyhop00]

I KNOW EXACTLY WHAT YOU MEAN AND I HATE IT

 

 

 

 

 

 

 

Today i wanted to save my $1.20 bus fare and walked to work. There was alot of traffic so the bus was next to me the whole time. why did those people that paid the bus fare get to ride the bus while i had to suffer through the add for mens shaving cream on the side of the bus for 5km. i looked at it so therefor i should get to ride the bus.

 

 

 

 

 

 

 

YOUR AN IDIOT

[Soma2035]

I KNOW EXACTLY WHAT YOU MEAN AND I HATE IT

 

 

 

 

 

 

 

Today i wanted to save my $1.20 bus fare and walked to work. There was alot of traffic so the bus was next to me the whole time. why did those people that paid the bus fare get to ride the bus while i had to suffer through the add for mens shaving cream on the side of the bus for 5km. i looked at it so therefor i should get to ride the bus.

 

 

 

 

 

 

 

YOUR AN IDIOT

 

 

 

 

 

 

 

Before you begin to flame people regarding their intelligence, I would suggest you learn some grammar and spelling. I won't claim my English is perfect, but I don't go about calling people idiots.

 

 

 

 

 

 

 

Your bus analogy isn't really accurate. This is a GAME. There are hundreds of other games similar to this one.

 

 

 

 

 

 

 

You don't HAVE to visit Jagex's websites if you don't want to. This means that the people enjoying the f2p version of Runescape are the one's exposed to this advert.

 

 

 

 

 

 

 

You almost HAVE to use the streets however. That means anyone on the street is exposed to these advertisements. I could be taking a walk in the park and see these adverts. I could be waiting for a friend in front of a restaurant. I could be driving down the street, going home when I see it.

 

 

 

 

 

 

 

Advertisements on a bus aren't targeting specifically people who choose not to ride the bus. Therefore you can't argue that people who choose not to ride the bus are the basis for these advertisements and allowing the owners to make money selling advertising space.

[Soma2035]

 

Before it even starts let me do some explaining:

 

 

 

1. Members should be entitled to better weapons, armor, etc.

 

 

 

2. Members should be entitled to new quests and a larger map

 

 

 

3. This is not an original idea, I have seen it on a few posts.

 

 

 

 

 

 

 

You hear it on both sides; F2P shouldn't get anything because they don't pay, members should get it all because we pay $5.00 a month. Members do pay 5.00 a month and you should be entitled to more privliges because you do spend your hard earned cash on the game and we F2P only have to suffer through advertisements. I used to be a member, don't play often enough to justify the money now, but I have seen both sides of it and there is one thing that I think not many of us understand.

 

 

 

 

 

 

 

Members DO NOT pay for the whole game for us F2P to enjoy, as a matter of fact, it is the other way around. We F2P'ers pay for the game for members by advertisements. Much more money is made daily or monthly from marketing than the five bucks Jagex earns from its members. Thats it, there cannot be an argument for the other side. Millions are made daily on the internet just by ad placement, not by membership. Granted, Jagex makes a pretty penny from memberships because of the size of the group, but that is nothing compared to the money the company brings in from advertising.

 

 

 

 

 

 

 

Prove me wrong.

ummm no moneys outta ur pocket, u pay nothing f2p is a like a trial, dont be poor get 5 bucks

 

 

 

 

 

 

 

And the 14 year old with the anti-credit card, anti-computer game parent gets left out then?

 

 

 

 

 

 

 

A lot of times it's not about the five dollars. It's about actually GETTING the money to Jagex. If they sold membership cards in drugstores for six bucks apiece, I'm sure they would have more members.

 

 

 

 

 

 

 

I actually couldn't get membership for my first year of Runescape because my parents wouldn't let me pay Jagex through their credit card or the phone.

[keithkannon]

you guys are kidding yourself if you think that the ads bring in more revenue than the members.

 

 

 

 

 

 

 

members = $50 mill a year plus (4-5 mill per month)

 

 

 

 

 

 

 

ads = $2-5 mill a year at most. (200-400k per month)

 

 

 

 

 

 

 

adverts dont make much money, look at google and yahoo and amazon- these sites have the largest amount of visitors on them and they struggle to make any profit at all.

 

 

 

 

 

 

 

Banner advertisement is not expensive at all to advertise your stuff. If it was you would actually very effective and expensive you would have proper brands etc advertising this way. (anyone say coca cola)

 

 

 

 

 

 

 

If you look on the first page, you'll see I already did a good estimate at how much Jagex makes a month. Many others have also done that in this thread. So it's getting quite annoying when you just pull random numbers out of the air. -.- -.-

 

 

 

 

 

 

 

Secondly, YOU DON'T HAVE TO BLOODY CLICK THE ADDS FOR JAGEX TO MAKE MONEY OFF THEM. Thank you.

 

 

 

 

 

 

 

ummm no moneys outta ur pocket, u pay nothing f2p is a like a trial, dont be poor get 5 bucks

 

 

 

 

 

 

 

Free to play was released before Pay to Play. Hence, it is not a trial or a demo. It is a full game. Your ignorance and stupidity amazes me, do you honestly think that the majority of free to play don't pay 3 quid because they can't afford it? No, because they don't want to. I don't even want to go on a rant about your "dont be poor get 5 bucks" line, because will be here for hours. Also, please use proper grammar and attempt proper spelling. No one gets it right all the time, but your posts are horrible to read.

 

 

 

 

 

 

 

Does anyone else like the irony of members telling free to play to pay the money, yet if we all did that the game would crash and burn (not that Jagex would care, with the ammount of money they'd get from 9 millions members! :P )

[Duke_Freedom]

If Google makes no profit, then where did it find 1.65 BILLION to pay for UTube? Loose change under the sofa, perhaps? (I wish I had that sofa.) Perhaps a bank loaned an "unprofitable" company the cash? (I wish I had that bank.) And what makes UTube worth 1.65B, if not for the banner serving revenue that it can generate?

 

 

 

 

 

 

 

It is a much more interesting question why Google's market cap is 150bil+ if they don't make any profit. Would be quite amazing really. :lol:

 

 

 

 

 

 

 

Still, I disagree with you on this blackrazor. I think you overexaggerate the "adds could pay for the whole game" a bit too far. Do realize that if it would be true, Jagex - using the 10% income figure from adds that was given by someone already earlier in the thread - would have to increase their add income ten times in order to maintain the same amount of profit.

 

 

 

 

 

 

 

While I agree that there's probably some room for expansion on the add income - especially ingame if they would want to? - I still have to put strong questions marks about the statement that adds could pay for all the costs. How are you realistically suggesting they would do this?

[blackrazor]

Duke, it's simple really. Right now, the ads are garbage. Not for profit corporations, and junk like that puking kid. Jagex needs to partner with some serious ad companies that are professional, and that represent clients with deep pockets.

 

 

 

 

 

 

 

Good examples would be:

 

 

 

Junk food, snack, and breakfast cereal companies (Coke, McDonald's, General Mills, Lays, Lowney, etc.)

 

 

 

Major movie chains (Odeon, Famous Players, etc.)

 

 

 

Major Online & Console gaming companies that don't directly compete with Jagex's market segment (SOE, Microsoft, Nintendo, EA)

 

 

 

 

 

 

 

If Jagex got serious about their ads, then yes, it could pay for the game. Or at least, a very fair portion of it. Right now, the ads are an unprofessional joke ... like a bad mix between public television, and the porn & gambling network. They need to trade up into a better class of advert exposure.

 

 

 

 

 

 

 

That isn't as easy to do as it sounds, by the way. It would take dynamic and energetic leadership, and a real focus of corporate energy on achieving that goal. But it would be worth it. What they have now, is what you get when you have a high volume site, but no vision, ambition, or drive in the creative ad-sales department.

 

 

 

 

 

 

 

Big difference.

[holysceptre]

Does all this matter? :boohoo:

[Randox]

you guys are kidding yourself if you think that the ads bring in more revenue than the members.

 

 

 

 

 

 

 

members = $50 mill a year plus (4-5 mill per month)

 

 

 

 

 

 

 

ads = $2-5 mill a year at most. (200-400k per month)

 

 

 

 

 

 

 

adverts dont make much money, look at google and yahoo and amazon- these sites have the largest amount of visitors on them and they struggle to make any profit at all.

 

 

 

 

 

 

 

Banner advertisement is not expensive at all to advertise your stuff. If it was you would actually very effective and expensive you would have proper brands etc advertising this way. (anyone say coca cola)

 

 

 

 

 

 

 

google strugling to make money? thats priceless. There swimming in money.

 

 

 

 

 

 

 

On -topic. I suspect that the ads pay for f2p (servers cost, bandwidth, etc), while the member money goes to paying staff and revenue. And while I think there is a connection between money made from ads and number of clicks, I think its more like, if alot of people click on ads in general, Jagex can charge more for ads on their site.

[jjrox32]

If ads pay for more than memberships, then why not just take out p2p and make everything f2p with ads? Apparently they'd make more money that way.

[ddaanniiellh]

Duke, it's simple really. Right now, the ads are garbage. Not for profit corporations, and junk like that puking kid. Jagex needs to partner with some serious ad companies that are professional, and that represent clients with deep pockets.

 

 

 

 

 

 

 

Good examples would be:

 

 

 

Junk food, snack, and breakfast cereal companies (Coke, McDonald's, General Mills, Lays, Lowney, etc.)

 

 

 

Major movie chains (Odeon, Famous Players, etc.)

 

 

 

Major Online & Console gaming companies that don't directly compete with Jagex's market segment (SOE, Microsoft, Nintendo, EA)

 

 

 

 

 

 

 

If Jagex got serious about their ads, then yes, it could pay for the game. Or at least, a very fair portion of it. Right now, the ads are an unprofessional joke ... like a bad mix between public television, and the [Forbidden] & gambling network. They need to trade up into a better class of advert exposure.

 

 

 

 

 

 

 

That isn't as easy to do as it sounds, by the way. It would take dynamic and energetic leadership, and a real focus of corporate energy on achieving that goal. But it would be worth it. What they have now, is what you get when you have a high volume site, but no vision, ambition, or drive in the creative ad-sales department.

 

 

 

 

 

 

 

Big difference.

 

 

 

 

 

 

 

They do have ads from some larger companies, like Wizards and Magic the Gathering, which I've seen banners of. But overall your right, if they did have connections with major companies, they could easily pay for the whole game, but i think one of the reasons they don't is because they don't want to get too involved yet in the corporate world, and ruin the game (in a way).

 

 

 

~Ddaanniiellh

[yurpsie]

:twisted: :twisted: :twisted:

 

 

 

LOOK......it doesn't matter whether JAGEX makes more money from ads or from members.

 

 

 

 

 

 

 

The only thing that matters is HOW MUCH YOU are PAYING them as an INDIVIDUAL PERSON!

 

 

 

 

 

 

 

A p2p member pays $5 a month.

 

 

 

 

 

 

 

When a f2p member sees an ad, JAGEX gets paid 5 cents at most(we are using the maximum value an ad company will pay for 1 view)

 

 

 

So, for 31 days, assuming that the f2p member plays runescape everyday, JAGEX gets paid 31X0.5 cents or $1.55 A MONTH

 

 

 

:boohoo:

 

 

 

There! so f2p is contributes only 31% of what p2p is paying. So, STOP COMPLAINING!!!!

 

 

 

 

 

 

ALL P2P PAYS $5 EVERYMONTH BUT NOT ALL F2P CONTRIBUTES $1.55 EVERY MONTH(ad-blocking or not playing everyday) BESIDES, EVEN P2P CONTRIBUTES THROUGH ADS(thoughout the website and when they go to f2p worlds!!!!)

 

 

 

:shame: :shame: :shame:

[hellbellz]

"Who Really Pays Jagex?"

 

 

 

 

 

 

 

Advertisement companies and members. =;

[VurtualRuler98]

Its not even views of ads I think, the ad company pays so much for the ads to be shown!

 

 

 

SO,

 

 

 

If nobody vuews them EVER, jagex is paid.

[spikerkid]

Membership brings way more than ads. Everysite has ads but none of them are as rich as rs.

[jedidude77]

although u might think $5.00 US isn't alot it adds up, ALOT! plus the funds from adverts, and corprate funds from Jagex as a company (stock market, etc.) :arrow: and possibly java helps out, they're websiter mentions them every here and there.

[willysp]

 

 

 

 

and even if person clicks an ad, its hardley any money going towards runescape.

 

 

 

 

 

 

 

p2p people overall pay much more than just the occasional few people who end up going on a whim and clicking on any ad they see.

 

 

 

 

 

 

 

Compare the thousands of dollars the advertisers pay with the $5 members pay. That money keeps f2p alive and the extra should be spent on f2p updates, not p2p.

 

 

 

 

 

 

 

The ADVERTISERS pay that money, not you, ya moron.

 

 

 

 

 

 

 

"Oh im f2p and i should get an update because I look at the ads but dont click on them."

 

 

 

 

 

 

 

gimme a break. even IF adverts brought in more money than members, why should you guys get updates? its not you paying for the game.

[blackrazor]

@Willysp: Why do you think (in your case, I use this term loosely) advertisers pay Jagex to show their banners? Charity, perhaps? A love of the Java programming community? No.

 

 

 

 

 

 

 

They pay, because they want their products exposed to as many targetted, happy, mind-numbed consumers as possible. That's you and me, folks.

 

 

 

 

 

 

 

The advertiser wants lots of happy people viewing their ads. The advertiser pays Jagex. Jagex wants to make the advertiser happy. The best way to do this is to give f2p enough goodies, that they come in large numbers, pay attention to their screens, and are happy and properly numbed. (Of course, not too many goodies, so as not to subvert Jagex's own member's services ... why stop at one cash cow, when you can have two. I understand, and accept this perfectly.)

 

 

 

 

 

 

 

To recap: Advertisers don't pay in order for Jagex to give them free levels and rune items. They pay for players to see their ads. Lots of players. As many as possible. If advertisers were to have a say on where their money goes, they would want Jagex to give more to free players, in order to attract more of them, and to keep them attentively watching those banners.

 

 

 

 

 

 

 

See spot run.

[kill2pleasure]

actually us members pay for it more... cuz if you look at it, if there are hundreds of thousands of members and all at $5 a month....

 

 

 

 

 

 

 

thats 500k a month for jagex and advertisements don't give that much :wink:

[blueyyy1]

Hmm good point.

 

 

 

Also I think it's a base price each month + the ammount of clicks.

 

 

 

 

 

 

 

Or that's how it was when I played another game

[GrimHams]

I only "pay" for my membership occasionally, my parents pay cos i use their phone, so go have a go at my parents.

[xSxqPowerx]

I think it's more like: ads pay for f2p.