That was a big part of the counterargument article I posted. Basically they took all the lyrics and plugged them into a computer program that analyzed them. Whether or not the results are in context or not, there is a definitely a trend. I've always thought the whole "i" deal (iTunes, iPod, myTouch phones, etc.) was on the rise. It's a great marketing technique. Sell the same product to everyone, but market it as individualistic. Don Draper would be proud :lol: