Jagex's finances, ownership, operation and trends

I've gone through Jagex's accounts and made various graphs and such from them. As these are business years 2007 means April 1 2006 to March 31 2007 and so on.

Various financial indicators.

While advertising and subscription revenue are both shown to be going up, the data indicates that there is a trend towards subscriptions becoming a larger proportion of their primary revenue.

For a long time Andrew had a majority stakeholding in the company, but after Insight invested in Jagex he merely has the largest share. However, Paul and Andrew working together still have over 50%.

At first Constant was the only director, but in 2005 Andrew and Paul joined the board along with the two people from Insight who invested in Jagex.

What do they mean by 'second game' - MechScape? FunOrb?

Wow, you seem to be quite the stalker of Jagex and everything else they do :)

But it's some interesting data, f2p'ers bring in less then 7% of their money, lol maybe they should stop beaching now.

It's still 1.5ish million pounds, so 2.2ish million USD. I don't know how much F2P costs to run though, unless that 2.2M is advertising minus care for F2P.

2 things:

- Wow, I never realized how small the portion of advertising income is. (Don't start a F2P vs P2P debate now please.)

- Where do you get all this stuff?

It's still 1.5ish million pounds, so 2.2ish million USD. I don't know how much F2P costs to run though, unless that 2.2M is advertising minus care for F2P.

It should be just how much money comes from advertising/f2p.

- Wow, I never realized how small the portion of advertising income is. (Don't start a F2P vs P2P debate now please.)

Yeah, that surprised me too.

don't know how much F2P costs to run though, unless that 2.2M is advertising minus care for F2P.

Jagex do not differentiate between the costs for F2P and P2P (as obviously they are shared). The amount is purely their income from advertising before any costs, tax or deductions.

- Where do you get all this stuff?

Companies House, the UK Government agency who businesses must submit their financial reports to every year.

A lot of the information displayed is public information. Just need to know how to find it. :P And you're not a stalker for researching a company. :lol:

Rather interesting to see how they're doing as a company. :)

Need to modify that first graph to point out what little F2P brings in. Next time they whine post it. Maybe include an OWNED graphic.

Need to modify that first graph to point out what little F2P brings in. Next time they whine post it. Maybe include an OWNED graphic.

I still have not seen the source for the data, I'm still very skeptical of it. Especially because it looks like the graphs and such were made in MS Excel 2007 - it's very easy to make pretty graphs that have proof. Unless of course I see the source with the raw data, and see exactly where the numbers came from, I certainly would not swear on this.

The source for the images are from MechScapeWorld - btw this is another fan site.

Nothing from this seems credible - some crappy graphs made on MS Excel, posted to another Jagex fansite...

Pretty sketch IMO.

 

- Wow, I never realized how small the portion of advertising income is.

Well, Jagex doesn't do anything to advertise. The only amount of advertisement they do is by selling shirts and coffee mugs, and that is only on their site.

If they were to pay millions to get Mr. T to say a few lines, I'm sure their advertisement records would go up. Though luckily, Jagex hasn't stooped to the level of Blizzard by over-milking well know actors for their popularity, and showing how Cosplay is the only good part of the game.

 

- Wow, I never realized how small the portion of advertising income is.

 

 

 

Well, Jagex doesn't do anything to advertise. The only amount of advertisement they do is by selling shirts and coffee mugs, and that is only on their site.

 

 

 

If they were to pay millions to get Mr. T to say a few lines, I'm sure their advertisement records would go up. Though luckily, Jagex hasn't stooped to the level of Blizzard by over-milking well know actors for their popularity, and showing how Cosplay is the only good part of the game.

You completely misunderstood I think. This is the money generated by payment from ad companies for the banner ads on the f2p servers, not the money they spend on advertising.

sees_all1 wrote:

 

I still have not seen the source for the data, I'm still very skeptical of it. Especially because it looks like the graphs and such were made in MS Excel 2007 - it's very easy to make pretty graphs that have proof. Unless of course I see the source with the raw data, and see exactly where the numbers came from, I certainly would not swear on this.

 

 

 

The source for the images are from MechScapeWorld - btw this is another fan site.

 

Nothing from this seems credible - some crappy graphs made on MS Excel, posted to another Jagex fansite...

 

 

 

Pretty sketch IMO.

me wrote:

 

I've gone through Jagex's accounts and made various graphs and such from them. As these are business years 2007 means April 1 2006 to March 31 2007 and so on.

Read more. :-# Oh and if you would really like to see the data go ahead an order it Companies House Company Information Ordering

EDITS: Messed up on quotes :wall:

That's awesome :thumbup:

When I saw the already small amount of revenue compared from ads compared to P2Pers decreasing in those charts I instantly thought "F2P V P2P flamewar" :lol: Seriously though, I actually thought it would have been 2-5% compared to P2P. :|

The [bleep]e in customer relations and development is pretty large aswell.

I'd like to see the graphs after December 10th last year :ohnoes:

I'd like to see the graphs after December 10th last year :ohnoes:

so would I. Do you know when the 2008 graphs will appear?

And tbh you need to take into account inflation when dealing with that cash. The rise is less significant than it appears.

Interesting thread.

The source for the images are from MechScapeWorld - btw this is another fan site.

 

Nothing from this seems credible - some crappy graphs made on MS Excel, posted to another Jagex fansite...

I made the graphs based off the Companies House data (their full accounts for financials and returns for shares and director information). You could buy the data yourself, but it is fairly boring aside from what I've adapted - one thing to note tho is not to use the 2004 data, as the 2005 accounts contain corrected figures (based on a new accounting policy on deferred income). MechScape World is my site.

so would I. Do you know when the 2008 graphs will appear

Their accounts for the year end 31 March 2008 are due on the 31st of January 2009. After they get posted up I'll update my graphs.

And tbh you need to take into account inflation when dealing with that cash. The rise is less significant than it appears.

You are correct that the figures are not weighted for inflation.

Need to modify that first graph to point out what little F2P brings in. Next time they whine post it. Maybe include an OWNED graphic.

Maybe add some sort of message conveying the need for them to stfu aswell.

Thanks for posting, a really interesting thing to look at =]

I was sort of getting excited - expecting a report after the "Updates" of December. Sort of like:

"Yeh, profits werent that good this year... we kind of messed up our game a bit... but it will be alright..."

:lol:

The percentage PIE chart also dampens many F2P "Our advertising banners get Jagex money!" arguments. =D>

Again, thanks for taking the time to make the graphs and compile it all! :thumbsup:

Very nice.

Lovely information.

I always wondered how big the wages were, quite big from the looks of it.

Interesting to see the income of membership/ads.

7% is still quite a lot imo.

I'm surprised Ian Gower barely has anything.

Finally something new and interesting to look at. Nice and Thanks

I always wondered how big the wages were, quite big from the looks of it.

Based on my research into Jagex job vacancies...

£13k Industrial Placement Opportunities in Player Support (+£2,700 shift uplift)

£14-£18k Online Customer Support Team Member

£15-£17k Industrial Placement Opportunities in Player Support (French)

£17k+ Quality Assurance Systems Tester

£17-19k Quality Assurance Games Tester & Portuguese/French/German/Multilingual vacancies within Player Support

£17.5-19k Audio Developer (Junior) & Player Support Team Member - Nightshift

£18-20k Concept Artist & FunOrb Graphic Designer (Junior) & 3D Modeller (Junior) & Junior Concept Artist & 2D Creative Artist / Web Designer & Junior 3D Graphics Artist

£18-22k Content Developer

£18-24k Translator (French)

£18-24k+ Web Content Editor

£18-25k Junior Graphics Animator

£19-23k+ Localisation Tester (French)

£19-24k Translator (Portuguese) & Localisation Tester (Portuguese)

£20k 3D Artist (Grad / Entry level) / Junior 3D Modeller

£20k+ HR Advisor

£20-24k Office Support Manager

£20-30k Quality Assurance Unit Leader & Graphic Designer (Web Focused)

£22k+ Games Engine Developers & German Translation Team Leader

£22-29k Graphics Unit Leader & Quality Assurance Team Leader

£23-25k Player Support Team Leader

£23-30k Online Safety Team Leader & Quality Assurance Unit Leader (FunOrb) & Quality Assurance Team Leader (FunOrb)

£24k Java Games Developer

£24k+ Software Engineer - Graduate Developer

£24-30k+ Associate Producer

£24-32k+ Website and User Interface Designer

£25k Online Customer Support Team Leader

£25k+ Development and Training Advisor & Senior Quality Assurance Systems Tester & Graphics Team Leader - 3D Modeller & Graphics Team Leader - 2D Design & Publishing & Development and Training Advisor

£25-28k Learning and Development Advisor

£25-30k Quality Assurance Systems Programmer

£25-32k Accountant

£25-35k Head of FunOrb

£26k+ Tools Developers

£26-30k Website Designer/Developer & Game Content Developer (Designer)

£26-30k+ FunOrb Java Games Developer

£26-35k Assembler Programmer

£30k Web Content Editor, Manager

£30k+ HR Manager & Systems Administrators

£30-35k Game Development Manager (MechScape)

£30-37k Management Accountant

£30-40k Quality Assurance Manager

£35k Communication Manager

£35-90k Head of RuneScape

£36k- Lead Designer of MMORPG (ThirdScape)

£37-44k Localisation Manager

£40k+ RuneScape Game Team Leader

£40k++ Financial Controller

£45-60k Online Advertising Sales Manager

£45-65k Head of MMORPG (ThirdScape)

£60-80k Chief Marketing Officer / Marketing Director / Senior Marketing Executive

£60-85k Chief Financial Officer

£152k Highest paid director remuneration

First off, nice work you've done. =D>

So with F2P only making up 7% of income, what does that mean for the whole F2P v P2P debate? I think it proves that since f2p makes 7% of Jagex's money, that f2p should get AT LEAST that much in update share, 7%.

RANDOM THOUGHTS BELOW:

Note that it said "income". Income doesn't subtract the costs to run. Since there are more f2p than p2p worlds, would the f2p profit for Jagex actually be less than 7%?

Note that it said "income". Income doesn't subtract the costs to run. Since there are more f2p than p2p worlds, would the f2p profit for Jagex actually be less than 7%?

You can figure out how much raw income they get from F2P and P2P, but when you try and go into costs it gets crazy. F2P may mean they require more servers and more support staff, but it also means they have to spend less on advertising and gives them economies of scale. If you consider it a marketing tool then if it actually makes money then that is a bonus.

Need to modify that first graph to point out what little F2P brings in. Next time they whine post it. Maybe include an OWNED graphic.

 

 

 

Maybe add some sort of message conveying the need for them to stfu aswell.

And what did all p2pers start off as? oooooh righttttt

Note that it said "income". Income doesn't subtract the costs to run. Since there are more f2p than p2p worlds, would the f2p profit for Jagex actually be less than 7%?

 

You can figure out how much raw income they get from F2P and P2P, but when you try and go into costs it gets crazy. F2P may mean they require more servers and more support staff, but it also means they have to spend less on advertising and gives them economies of scale. If you consider it a marketing tool then if it actually makes money then that is a bonus.

@zaaps1 - True, there may be more f2p worlds. But lets remember that P2P can use those too (usually for pvp stuffs).

@me - What support staff? :P