Endgame content is not going to save the game. Most of the current veteran/high leveled community is here to stay. Jagex needs new players. Honestly, most of the players i encounter are 120+ these days. RS needs better content for low levels, bosses for lower leveled player etc. Something to give new players incentive to keep on playing. But honestly, Runescape is doomed, this game can't be saved. The kiddie image that has stuck with the game since the miniclip days and the below average graphics even on the highest settings are the main reasons there are very few new players joining us. Also, most of the younger gamers out there can't handle grindy and slow paced gameplay ( i have seen people bashing half life series because of it's slow paced gameplay ). Rs is a previous generation mmo and becoming a modern mmo is impossible without alienating the current playerbase Tl;dr Runescape's image is killing the game. In order to survive, Jagex should stop focusing on Rs asap and start focusing on Stellar Dawn and the upcoming transformers mmo instead. Also, shoving the whole "subscribe now, get amazing knife" shit has to be stopped, since there aren't any free players left, and there are even less new players.